Big win for the Sensorians
posted by Guillaume Roux 03/02/2012We've been appointed by the BSH Group to manage the Bosch and Siemens home appliance accounts. We've hit the ground running releasing a new TV campaign for Bosch's new Roxx'x vaccum cleaner and sales shows the little sucker is quickly becoming an Australian favourite in the bagless vaccum category. We...
Back to civilisation
posted by Guillaume Roux 16/01/2012It's soooo nice to be back at our spacious Fitztroy pad. Incredible to see how the new fitout affects the mood. We're all smiles now and the 3 months of pain we endured, working from the underlit batcave that was our temporary office in Collingwood, are almost forgotten. 2012 is...
Getting crafty
posted by Guillaume Roux 25/11/2011When Igal decided to go analogue for the cover of the new Yellow Page "in the car" book we all thought it was a great idea. Why design digitally alone at your desk when you can involve 8 people, make a model and shoot the model? We found the guys...
5 Common iPhone App Design Mistakes
posted by Oliver Bode 02/11/20111. Over-blown visuals. 2 .Neglecting technological limitations, such as slow Internet connection, slow processors and single-threaded OS architectures. 3. Confusing navigation (flow, layout and taxonomy). 4. Confusing the iPhone with a computer. Neglecting to use new iPhone interactions (fingers instead of the mouse; multi-touch gestures; turn, tilt and rotate) and technological features such...
Landing on Gruen Planet - again.
posted by Peter Milne 28/10/2011Sense has just appeared on Gruen for a second time, taking part in "The Pitch" segment. The brief of impossibility was to convince Australians that it's a bad idea to bet on the Melbourne Cup. The solution was based on a brilliant insight (at least we think so) that most...
The little house in the warehouse
posted by Guillaume Roux 19/10/2011Not the light at the end of the tunnel just yet, but still there is progress in our homeland! The office reno is powering on and the structures conceived in the minds of the Andrew Maynard's team are now materialising. For the moment they are a tad skeletal but they...
Almost settled
posted by Guillaume Roux 26/09/2011That's it - the big move happened very smoothly and we find ourselves at 108 Johnston St Collingwood for the next 3 months. Thanks to Matt, Simone and Rebecca in particular for their efforts. We were offline for less than 5 hours and they can take most of the credit...
Breaking news!
posted by Sean Condon 01/09/2011Tania went to Coles and came back with some Smarties. Tamara hadn't had any for years. Sean hadn't had any since yesterday. So there you have it - today's candy-based update. (This picture is rights-free so don't try anything Smart, Nestle.)
The big move
posted by Guillaume Roux 30/08/2011It seems we only moved into 106 Victoria Street yesterday. There were only five of us back in 2006, and now our beloved office now needs to cater for 30-plus people! So we're moving out while it gets upgraded. We can't wait to see the splendid new space the team...
The alley adjacent to the Sensatorium.
posted by Guillaume Roux 29/08/2011Looking south-east.